When style is substance

When style is substance

We set out to put together a set of functions to make the Assure a terrific product for anyone who could be at risk if there was an incident and no one was around.

As well as designing great functionality we were clear that to work well the Assure should be worn at all times – so it is always there when it is needed. We even went as far as engineering the band to know when it is being worn and being able to report on it. Now whilst this is all well and good the one thing we can’t engineer is the wearer, and if they don’t want to wear it they won’t. We’ve seen this as a major problem with traditional ‘red button’ alerting systems where studies have shown they are only worn, on average, for 7% of the time.

We decided that the Assure should be stylish enough to compete with the best of consumer design and we set off to find expert designers who could bring a wealth of experience to bear to make sure the Assure is comfortable, both on the wrist and on the eye – to be something people would be happy wearing all the time.

We looked at what people were choosing to wear and realised that charity bands and sport trackers were ‘all the rage’. Bearing in mind we needed to have a squeeze trigger which was simple enough to be used by old hands or through a jumper, together with the designers we developed the Assure as it is today.

We felt chuffed with the look and certainly those people we gave it to liked the feel but then they would – if only to be kind to those who had been putting in so much effort. Saying ‘My mother loves it’ doesn’t really cut the mustard!

As far as mustard cutting goes, winning a major international design award seems to fit the bill and that is why we are thrilled to say the Assure has won an iF Design Award. To put this in context major manufacturers from around the world enter the competition and when one of last year’s winners was the AppleWatch you know you are measuring yourself against the best of the best.
We’d like to thank our designers, PDR, who were so patient in dealing with a demanding client, and to recommend the ‘award-winning’ Assure as a winning combination of form and function where the style is part, though by no means all, of the substance.

Karl Gibbs
Founder of Acticheck

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